The challenge lies in designing a digital experience capable of bringing two iconic worlds into dialogue: that of a Swiss watchmaking house recognised worldwide, and that of the playful universe of Super Mario.

The platform must showcase the watch's characteristics while transforming the product discovery into an engaging interactive experience. In the luxury sector, UX/UI and digital staging play an essential role in strengthening a product's desirability.

The luxury web agency Bonhomme, specialising in the luxury and watchmaking sectors, must also integrate the landing page into the brand's e-commerce ecosystem and contribute to TAG Heuer's overall digital strategy.

Bonhomme imagines an art direction that combines the codes of the luxury sector with the visual energy of the Mario universe. The interface retains the graphic rigour and elegance specific to a watchmaking house while introducing playful elements inspired by the game.

The visual compositions, typography and animations build an immersive narrative. Every graphic element contributes to the staging of the product and reinforces the coherence between the world of video games and that of watchmaking.

This approach illustrates Bonhomme's expertise as a web agency for luxury in Paris, specialising in watchmaking, capable of adapting digital design codes to the demands of the luxury sector.

The project is built on in-depth UX/UI work, designed to guide the user through the discovery of the product. The navigation is organised around an immersive journey that showcases the watch's features.

A thorough 3D modelling process makes it possible to offer a precise rendering of the product. The watch first accompanies the user along the scroll before becoming interactive. The user can manipulate the object and explore its details to better understand its features.

In the world of watchmaking e-commerce, this UX/UI approach makes it possible to transform the product presentation into a genuine interactive experience.

The project uses WebGL and interactive animations to create an immersive visual experience while maintaining optimal performance.

The site also adopts a mobile-first approach, essential in the luxury sector where a large share of e-commerce traffic now comes from smartphones.

This combination of technological innovation and UX/UI mastery illustrates Bonhomme's expertise as a luxury web agency in Paris specialising in watchmaking.

The TAG Heuer × Super Mario landing page transforms the launch of this limited edition into a genuine digital event. The immersive experience strengthens the product's desirability and supports the brand's e-commerce strategy within the luxury sector.

Commercial success is immediate: 3,500 units of the watch sell out in under twenty minutes on the website after launch. This performance illustrates the effectiveness of the digital experience designed to support the product's release.

The project is also praised by the international digital design community, notably receiving a Site of the Day award at Awwwards as well as a distinction at the FWA, two major references in the world of web design.

Satisfied with this collaboration, the TAG Heuer watchmaking house renews its trust in Bonhomme and entrusts the agency with the digital design of all its future special edition launches.

This project demonstrates Bonhomme's ability to design innovative digital experiences for major watchmaking houses, combining art direction, UX/UI and interactive technologies.

Behind this success hides a magnificent teamwork, a lot of creativity and a common goal of pushing the limits of the online customer experience through the implementation of innovative skills!