TouaregImmersive website


For the launch of the new Volkswagen Touareg, DDB calls on Bonhomme to create an interactive brochure, showcasing all sides of the new model.

Design

To foster immersion in the product's world and encourage discovery, we built the navigation around a rotating camera movement around the vehicle. The duality between the two finishes plays out within a single spec sheet through horizontal navigation. Visitors can switch from one finish to the other in a single click and compare the notable differences.

Mosaic of mockups for the interactive Touareg website for Volkswagen.

3D storytelling

The homepage navigation unfolds through an interactive 3D animation that showcases the Touareg from every angle.

Cross navigation

Dual navigation lets visitors compare the car's characteristics between the two finish options.

Accessible interface

In addition to the desktop version, a version specially optimised for mobile was also developed.

Informations

  • ClientVolkswagen

  • Agency DDB Paris

  • Partner3D - Creaktif

  • DateNovember 2013

    Awards x1

    1. TouaregFWAMobile Of The Day

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