Beyond simply showcasing a product, the challenge of this project is to translate a watchmaking heritage into a digital experience capable of making that heritage felt. The TAG Heuer Carrera Skipper collection has, in its design, a close link with the Intrepid, the famous America's Cup sailing yacht. It carries a strong narrative dimension that needed to be conveyed through a smooth and engaging experience.

The web agency Bonhomme imagines, from its Paris studio, an experience built as a story in motion. At the heart of the project, a 3D-modelled sailing yacht evolves in real time to the rhythm of the scroll, guiding the user through a smooth progression across the experience's different sequences.

Each interaction becomes a narrative lever, progressively revealing the watch and its components, in a logic of discovery rather than simple browsing.

This narrative dimension is accompanied by strong technical requirements, in order to accurately convey the ocean and its waves, while guaranteeing performance and accessibility across all devices.

The project relies on advanced use of WebGL, enabling real-time generation of a highly precise marine environment. The waves, custom-built and optimised for all devices, deliver a particularly realistic render, enhanced by dynamic camera movements and varying points of view.

This technical rigour achieves a level of realism rarely seen, a genuine differentiating factor for digital projects in the luxury sector.

By offering an immersive experience with a strong technological component, TAG Heuer aligns with the standards of luxury watchmaking by engaging the user more deeply.

The project no longer merely showcases a product but creates a sensory experience, capable of evoking emotion and memorability, while highlighting the timepiece's characteristics within an environment consistent with its heritage.

Recognised on multiple occasions, notably with 3 Awwwards, 4 CSS Design Awards and one FWA, the project positions the Bonhomme web agency as a player capable of designing digital experiences that are both technologically advanced and perfectly aligned with the standards of excellence in luxury and watchmaking.