TAG Heuer Product ShootStudio shooting
As part of its collaboration with TAG Heuer, Studio Bonhomme has designed and produced a photo shoot in Switzerland, the historic birthplace of watchmaking. The aim is to enrich the brand's e-commerce universe with authentic visuals, precision and elegance to reinforce the storytelling of TAG Heuer's DNA and help boost the website's performance.
Shooting
The shoot took place over two days at TAG Heuer's premises in Switzerland. Studio Bonhomme worked closely with the brand's teams to orchestrate a meticulously planned production covering 64 references. Each shot was taken to the minute thanks to a detailed roadmap, optimizing time while ensuring flawless execution.
Results
The integration of these visuals on the e-commerce platform has an immediate impact: the conversion rate of product pages increases significantly, confirming the importance of context in triggering purchases.
Informations
DateJune 2025
ClientTAG Heuer