Designed as the starting point for the entire brand universe, the film is entirely produced in 3D. From storyboard to animation, modelling and sound design, each stage brings Duroc's pop spirit to life thanks to lively and ultra-colourful artistic direction. Tomatoes, the central elements of the film, become real characters evolving in a miniature amusement park. They move, bounce and interact with the scenery as if in a playful choreography. This constant movement creates a visual dynamic that embodies the values cherished by the brand: freshness, vitality and accessibility.

Designed primarily as an extension of the film, the website brings Duroc's joyful and dynamic universe to life through an interactive real-time 3D experience. The aerial view of the film's various scenes becomes the main playground for the user. Call-to-action buttons, cleverly integrated into the decor as you scroll, invite you to delve deeper into the experience. Each of these interactions triggers the opening of dedicated pages, designed to highlight the brand's history, products and commitments, while maintaining the overall graphic and narrative consistency.

Echoing the universe developed in the film, Bonhomme has also designed a complete range of packaging. The tomatoes featured in the film become the main visual elements of the packaging, ensuring immediate recognition, thanks in particular to a specific colour code for each variety. The packaging combines playful aesthetics, three-dimensional illustrations and a clear hierarchy of information, linking digital and physical content to create a consistent identity across all touchpoints.

Thanks to this unified approach, Duroc benefits from a renewed, expressive and identifiable visual universe. The decision to produce a 3D film allows complete freedom in terms of tone and pace, affirming Duroc's desire to stand out radically in an often very conventional sector. By extension, the website also offers a powerful communication and differentiation tool, positioning the brand as a modern, bold and committed player in its market.