In a mass-market category where products such as cherry tomatoes are seen as commodities, differentiation depends above all on the ability to build a distinctive brand universe. The challenge is to create a visual and narrative territory strong enough to turn an everyday product into a singular, premium brand experience, while ensuring consistency across every touchpoint, from film to website to packaging.

In Paris, the digital agency Bonhomme designs a film entirely produced in 3D, conceived as the starting point for the whole device and as the foundation of the brand's territory. From storyboard to animation, every stage builds a singular visual and narrative universe, in which the tomatoes become genuine characters moving through a miniature amusement park. They move, bounce and interact with the scenery in a playful choreography, creating a constant motion that embodies the brand's values: freshness, vitality and accessibility.

This film thus establishes the brand's essential codes — rhythm, movement, colour palette and tone — which are then carried over into an interactive real-time 3D digital experience. The website extends this universe by organising scenes as a journey, where interactions built directly into the scenery give access to content while maintaining narrative continuity. This approach turns storytelling into user experience, making interaction a lever for engagement and understanding.

The universe developed in the film also extends into the design of the packaging, which reuses the visual codes and characters created in 3D. This ensures continuity between digital and physical media, reinforcing brand recognition and the consistency of its premium identity across every touchpoint.

The device makes it possible to:

- structure a coherent brand universe across every medium;
- strengthen differentiation in a competitive sector;
- showcase products through strong visual storytelling;
- create a link between digital experience and physical media.

By combining film, digital experience and physical media, the web agency Bonhomme demonstrates its ability to design comprehensive devices where storytelling, design and production converge.