TAG Heuer - Xmas Immersive website
To celebrate the holidays, Swiss watchmaker TAG Heuer is launching a marketing campaign inspired by a Christmas film produced by Parallel Studio. As part of this initiative, the web agency Bonhomme, from its offices in Paris, is designing a digital strategy conceived as an extension of this narrative universe, ensuring continuity across the e-commerce site, social media, and CRM activations. The goal of this digital marketing campaign is to establish a consistent brand voice across all platforms.
Deploying a coherent global communication campaign from a film
The starting point of the project is a cinematic narrative, embodied by characters and scenes developed for the campaign.
The challenge lies in adapting this universe into a complete digital ecosystem, tailoring content to the specificities of each channel while maintaining overall consistency.
It's not just about adapting a film, but orchestrating a global digital strategy capable of connecting the site, social media and mailing campaigns within a single narrative logic.
An immersive experience rooted in the world of the film
To address this challenge, the Paris-based web agency Bonhomme designs an immersive landing page where scenes from the film are recomposed and adapted for the digital format.
The programme is built on a multi-layered staging approach, combining parallax effects and animations at different speeds, creating visual depth and a continuous sense of movement.
Characters from the film integrate directly into the interface, interacting with the site's elements — product cards, navigation, content — to extend the narrative universe into the user experience.
A multi-touchpoint orchestration
Beyond the website, the programme extends across all digital touchpoints.
Specific adaptations are designed for social media, particularly through story formats that encourage interaction and curiosity. In parallel, an email strategy paces the campaign, reinforcing engagement over time.
Each channel picks up the film's visual and narrative codes, ensuring continuity across touchpoints and a seamless experience for the user.
Results and Impact
The programme makes it possible to:
- deploy a consistent digital campaign across every touchpoint;
- strengthen engagement through an immersive, narrative experience;
- ensure continuity between film, e-commerce site, social media and CRM;
- showcase the collections within a distinctive, scripted universe.
By orchestrating a global campaign from a cinematic universe, Bonhomme, a Paris-based web agency specialising in luxury, demonstrates its ability to design coherent digital programmes at the crossroads of strategy, design and technology.
Notably recognised by Behance (UX/UI), the project illustrates the studio's expertise in creating digital experiences that meet the demands of major houses, particularly within the premium and watchmaking sectors.
FAQ — TAG Heuer Holiday Season
Charles D.UX project manager - TAG Heuer
TAG Heuer takes the Holiday season campaign very seriously in terms of digital activation. Bonhomme is very creative and always seeks to find the smartest solutions for the project success. They were definitely the agency to lead us into futuristic digital experiences.