From its Paris offices, the Bonhomme web agency stands behind these eight principles as convictions rooted in a decade of premium and luxury projects.
1. The eight founding principles
1. Editing over accumulation. 2. Space as a signal of quality. 3. Typography as the first signal. 4. Image as priority. 5. Deliberate movement. 6. Total consistency. 7. Performance as a condition. 8. Respect for the user's time.
2. What these principles concretely produce
Applied rigorously, these principles produce experiences that feel immediately premium. They also produce experiences that last.
3. The Bonhomme method: the Premium UX Framework
Drawing on its expertise in UX and UI, the Bonhomme agency develops the Premium UX Framework, a reference model in three phases: discovery, design and production.
4. Perrier and Bagatelle: two applications of the principles
Perrier: redesigned architecture, design system, art direction showcasing the iconic identity. Marie-Charlotte P.: "A solid partner you can count on."
Bagatelle: total consistency at scale, atomic design, handwritten typography. Jim T.: "The perfect mix between sharp creative work and quality production."
5. Recurring mistakes
• Applying the principles selectively.
• Confusing premium with luxury.
• Neglecting mobile.
• Forgetting that the principles serve the brand.
6. The Bonhomme vision
For Bonhomme, premium UX principles are amplifiers of the art direction.
"Premium UX principles are not rules, they are convictions."
— Morgane Urbain, co-founder & creative director
"Good premium UX is invisible."
— Emmanuel Cruellas, co-founder & design director
