Content - Digital
For the 60th anniversary of the TAG Heuer Carrera collection, the digital parisian agency Bonhomme develops an interactive website in WebGL. The page brings out the rich history behind the collection thanks to a highly realistic 3D model of the iconic watch, which is revealed from all angles throughout the browsing of the page.https://www.tagheuer.com/fr/fr/tag-heuer-carrera/carrera-60.html
A mythical race paired with a high-end watchmaking object: the page’s storytelling presents the origins of the collection through a 3D map of the Carrera Panamericana before unveiling the 60th anniversary edition. Several sets of masks punctuate the transitions between the different 3D views of the watch, while the rotation of vertical scroll and horizontal scroll reinforces the experience’s dynamism.
The watch modeling is faithful to reality down to the smallest details. The final result is a clever balance between a realistic render and the limitations of a real time 3D render inside the browser. Loaded in just a few seconds, the watch evolves throughout the scroll to magnify the trademarks of the renowned Swiss watchmaking.
In the luxury sector, most of the trafic happens on mobile, so the concept phase takes into account the ergonomics and accessibility limitations related to mobile devices. The 3D assets are prepared in a way that allows for a quick, smooth and functional browsing on mobile without downgrading the user experience.