In order to assert its avant-garde position in the fields of technology and watchmaking,TAG Heuer calls on Bonhomme to design its new digital platform.https://www.tagheuer.com/
Congratulations to the wonderful Bonhomme team, who combines rare modern creativity with impeccable execution. TAGHeuer.com is fantastic and very successful! It was real pleasure and a chance to share that adventure with you!
In close collaboration with the TAG Heuer teams, Bonhomme designs the entire portal design system.
The presentation of a collection is a balance between immersion and information. The challenge is to enhance the specificities of each collection while cultivating desirability.
The shopping experience is far removed from the traditional world of watchmaking, in particular thanks to the multiplicity of viewing angles and fluidity in navigation.
The 200 years of the brand are crossed through the sandstone of an audio narration and unpublished archive images. The experience presents the content in an immersive and interactive way while respecting the constraints of the AA standard.
By following the different stages in the manufacture of a watch, users discover all of TAG Heuer's know-how. Interactive sequences and additional content punctuate the navigation.
In order to speak regularly and assume its position as market leader, TAG Heuer creates articles contained in its Magazine. Thanks to many customizable modules, the brand can easily create articles independently.