Bonhomme accompanies TAG Heuer in the design of a digital experience for the holidays inspired by the Parallel studio Christmas film. All digital communication media feature the characters created on this occasion to ensure a strong and immersive voice.
TAG Heuer takes the Holiday season campaign very seriously in terms of digital activation. Bonhomme is very creative and always seek to find the smartest solutions for the project success. They were definitely the agency to lead us into futuristic digital experiences.
Part of the website has been decorated for the occasion. The home page features several versions to match the different highlights of the Holiday season campaign. To surprise visitors, some characters from the film are taking possession of elements on the website, such as product cards or the header.
The universe of the film comes to life on a dedicated landing page. The selection of products is highlighted by scenes from the film that we have recomposed and adapted in a web format. An editorial work highlights a personality behind each selection.
In parallel with the campaign on the website, we imagined Instagram stories to spark curiosity and interaction. A mailing campaign is reinforcing the digital activation every week.