Content - Digital
On the occasion of the release of the TAG Heuer Connected Golf special edition, TAG Heuer is asking Bonhomme to assist them in the production of the various communication media.https://www.tagheuer.com/golf
Bonhomme was able to make us dream in the pitch phase, reassure us in the execution and bluff us in the rendering. Their talent is above all their sense of detail but especially the passionate people who work there. A real pleasure to collaborate with them on this campaign.
Product packshot, actions of the Golfer, key backstage steps, we have captured all the necessary clichés to the press and print communication of the new watch.
The heart of the campaign is based on a film both didactic and inspirational around the product. Through an explicit narration, we highlight how the product accompanies the player on his most decisive matches.
The campaign also lives on a landing page within the main site. We have been careful to let users to quickly understand the features of the product while seeking to create an immersion in the universe.
To ensure the acquisition of its target, we also produced a series of content for social networks.