TAG Heuer Eyewear

Bonhomme

Content - Digital

TAG Heuer is relaunching a brand-new Eyewear collection with the ambition of making a lasting impression. The Swiss watchmaker wants to communicate the technical and avant-garde identity of its glasses, activate its digital community with high sales targets, and easily direct customers to its boutiques.

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• IMMERSION

  Bonhomme designed a dynamic and immersive landing page, quick to load and in line with accessibility standards, focusing on the collection's two key references. With the rhythm of mask effects, web users pass through several universes marked by imposing, animated typography. Products in real-time 3D rotate as they scroll, revealing each of their intricacies.

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• REAL-TIME 3D

  The studio produces a 3D model of the two pairs of glasses, with the aim of finding the best balance between detail and asset weight. The 3D models used in real time must meet specific standards to ensure an optimal experience. On the website, the management of the glasses positions is determined down to the pixel, thanks to an ultra-detailed GUI interface. Our team, composed of a 3D artist, an art director and a Three JS developer, work hand in hand to achieve optimal WebGl rendering and fluid navigation on all devices.

• RESULTS

  In addition to an immersive and seductive experience, the thought put into the page's strategic points helped to transform a maximum number of visitors, with in particular :- A 100% exposure rate for the main CTA, which redirects visitors to products in the collection and to the store locator;- An attraction rate of 74% on the carousel presenting a selection of iconic references;

• Design
• Creative Direction
• Art Direction
• UX / UI
• Motion Design
• Front-End Development
• Three js Development
• Project Management