Content - Digital
Bonhomme works with TAG Heuer for the launch of a new connected watch. From the digital strategy to a revised product ecosystem, we create a modern and performing digital campaign, mirroring the spirit of the TAG Heuer Connected Calibre E4.https://www.tagheuer.com/fr/en/smartwatches/collection-connected.html
The digital experience meets our objective of finding a good balance between highlighting product design and functionality. The page offers immersive scroll navigation and allows the user to dive into the world of this TAG Heuer Connected Caliber E4.
We make 3D models for the new watches in order to create the content that supports the digital campaign. Press conference, social media, website, our work on the motion design from the 3D models allows to discover the products down to the smallest detail.
We produce an immersive page through a dynamic template that adapts to the different models. The image sequences reveal the product and create a surprise effect thanks to the scroll and the tailored modeling.
In order to put forward the many references of the collection, we develop a configurator allowing in a few click to discover every customization option and easily add them to the basket.
We develop a real-time 3D interactive module in order to let users play with the connected watch. The switch of angle is done through a camera and light movement, adding another level of immersion. Each watchmaking piece has its own interactive univers.