For the release of Jonathan Taïeb's independent film Stand, the challenge isn't simply to communicate — it's to mobilise. An independent film doesn't have the advertising budgets of major productions; its strength lies in the engagement of its community. Bonhomme, the web agency in Paris, was called on to design an immersive website that turns every visitor into a voice for the film — a device that gives everyone a platform and invites them to champion their own cause.

The principle is as simple as it is engaging: each visitor shares a self-portrait to support the feature film's cause. The images of all participants come together on a huge social wall whose navigation creates an impression of infinity. The UX/UI work creates a premium curved effect using 3D CSS3 transformation matrices — a technical feat that reinforces the installation's immersive, collective dimension, and turns the aggregate of portraits into a living visual work.

The device makes it possible to:

- design a unifying immersive website that gives every visitor a voice around a powerful cause;
- create an infinite 3D CSS3 social wall that turns participants' portraits into a collective, premium visual work;
- generate strong engagement from visitors mobilised around the film Stand;
- produce extensive press coverage thanks to an original, emotionally engaging concept;
- demonstrate Bonhomme's ability to design digital experiences that serve independent projects with the rigour of a premium studio.

By orchestrating the transformation of an awareness campaign into an immersive digital experience, Bonhomme, the Paris web agency, demonstrates its ability to design devices where strategy, UX/UI, design and technological innovation serve a cause with the same rigour as a premium brand.

Awarded a Site of the Day and an Honorable Mention at the Awwwards, a Website of the Day, a Website of the Month and a Website of the Year at the CSS Design Awards, as well as an FWA of the Day and a Mobile of the Day from The FWA, the project illustrates the expertise of Bonhomme, the Paris creative agency, in designing innovative digital experiences recognised among the highest international distinctions.

It is important to work with professional, attentive teams that know how to make constructive, coherent proposals. That's one of Bonhomme's strengths — the studio brought graphic and ergonomic improvements that served the project.