France TVDynamic on-air promos
In 2024, France Télévisions faces the challenge of aligning its communications with its goal of promoting a unified visual identity. The group selected the Paris-based branding agency Bonhomme to develop a new vision for its dynamic program graphics, using modern, dynamic, and custom motion design.
The formats
Inspired by the digital codes of notifications, branding agency Bonhomme designs, from its Paris offices, new graphics for France Télévisions that pop up on screen, revealing the subtle characteristics of the group's graphic charter through 5 formats, ranging from a small persistent sticker announcing a special event, to a vertical banner presenting a video excerpt from a television classic airing in the next few minutes. Delivered as motion design videos, the layouts present key program information in a discreet yet dynamic way to catch viewers' eyes without disrupting the ongoing broadcast. France's favorite characters thus make their way onto the screen, stepping outside their usual space.
Bonhomme's added value
During the collaboration, the branding agency Bonhomme identifies the opportunity to optimize the internal validation process for the graphics as well as their move into production. The studio builds, from its Paris offices, a rigorous collaborative work environment that considerably reduces design times and facilitates asset management across all production media.
Results
Thanks to this collaboration, branding agency Bonhomme allows channels to communicate better without degrading their viewers' experience:
• Modern and elegant on-air graphics;
• Consistent visual identity across all channels;
• Speed of design and deployment of new graphics;
Dominique M.AD of channels and programs
The result is truly outstanding. Thank you again for your work, your creativity and your patience throughout this project.
FAQ — France Télévisions Branding Project
Informations
ClientFrance Télévisions
DateJuly 2025