France TVDynamic on-air promos


In 2024, France Télévision harmonized its visual communications with the aim of promoting a unified identity. The group chose the Bonhomme branding studio to design a new vision for the dynamic branding of its programs.

The formats

Inspired by digital notification codes, France Télévisions' new graphics pop up on screen, revealing the subtle characteristics of the group's graphic charter through five formats, ranging from small persistent stickers announcing a special event to vertical banners presenting a video clip from a television classic to be broadcast in the coming minutes. The layouts present key program information in a discreet but dynamic way to catch viewers' eyes without disrupting the broadcast of the content currently being shown. France's favorite characters thus appear on screen, stepping out of their usual roles.

Our added value

During the collaboration, Bonhomme identified an opportunity to optimize the internal validation process for packaging designs and their production. The studio then set up a rigorous collaborative working environment that significantly reduced design times and facilitated asset management across all production media.

Results

Thanks to this collaboration, France Télévisions can now more easily deploy a set of modern and elegant graphics, while offering a consistent visual experience across all of its channels.

Dominique M.AD of channels and programs

The result is truly outstanding. Thank you again for your work, creativity, and patience throughout this project.

Informations

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