Official partner of the new AccorHôtels Arena, Coca-Cola wanted to make an impression beyond conventional advertising. In a venue where thousands of spectators gather each evening for a shared emotion — concert, match, show — how can a food & beverage brand forge a personal connection with every visitor? The Auditoire agency called on Bonhomme's web agency in Paris to design a unifying and immersive concept — a premium installation that turns every spectator into an actor in their own experience, and every memory into viral content.

The immersive website gathers all the gifs generated by visitors into a chronological wave of particles built in WebGL. Filtered by theme — concert, sport, mood — the wave takes on different shapes that evoke the range of activities and emotions the venue hosts. Each particle is a memory. Together, they form a collective, premium portrait of the AccorHôtels Arena.

Two premium interactive terminals let visitors generate a personalised gif that appears instantly on the installation's timeline and on the large interactive wall. Each gif can be shared on social media — turning every spectator into an ambassador for the food & beverage brand at the exact moment their emotion runs highest.

The studio's work in UX/UI ensures a fluid, intuitive experience across the entire multi-device set-up — physical terminals, large wall, website — so that every visitor, regardless of their familiarity with technology, can create and share their memory within seconds.

The installation makes it possible to:

- design a premium, multi-device interactive installation that stands out at an event attended by thousands of spectators;
- generate several thousand personalised memories, saved and shared on social media;
- build strong emotional attachment to the Coca-Cola brand, turning it into a driver of emotion rather than a mere sponsor;
- develop a WebGL particle wave that archives the AccorHôtels Arena's collective emotions in real time;
- win several awards for the installation's creativity and technical mastery.

By bringing together web agency expertise, installation design, immersive website, WebGL and UX/UI, Bonhomme in Paris demonstrates its ability to design premium digital devices that create a lasting emotional connection between a food & beverage brand and its audience — award-winning and praised by the client.

The studio demonstrated great creativity by integrating marketing constraints but also the technical realities of our installation which had to be multi-device. The project monitoring was a real pleasure both in terms of the responsiveness and flexibility of the teams and the result was there with several prizes won and a delighted customer!