Proglow

Bonhomme

Branding

How to redo your visual identity and move upmarket without losing your customers? Nailscamp calls on Bonhomme studio to design a new brand platform, a new name and new branding aimed at its B2C and B2B customers. Expanding on the French market, the brand is looking for a modern identity with much more premium codes.

Bonhomme helped us to elevate our brand design and image thanks to their unmatched design know-how and graphical creativity to another level.

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• Our response

  The studio designs a unique brand platform that reflects its unique reality and values. A relevant visual identity is produced through discussions with consumers during several workshops. The new branding is based on a code that the brand's customers understand and which perfectly embodies its new positioning.

• NEW BRANDING

  The play of typographies in the logo underlines the desire to address the two targets of the brand. The star responds graphically to the term “Glow” of the new brand name, while creating a strong identity symbol echoed through the various elements of the identity.

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• PACKAGING

  Packaging work illustrates how to deploy a brand identity on a large number of products. By working on two-tone labels, room is left for the multiplicity of product colors. The logo placed vertically gives way to important information.

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• RESULT

  Now known as Proglow, the beauty products brand offers a harmonious, more elegant and professional visual identity, enabling it to move upmarket and demonstrate all its expertise. Its new positioning and co-constructed identity strengthen its proximity to an audience who feels more than ever listened to by a brand.

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• Conception
• Creative direction
• Art direction
• Motion design
• Project management