Packaging

Bonhomme

Branding

Following the new TAG Heuer's digital identity, Bonhomme joins in the creation of a new packaging: a box specially designed for watches ordered from the brand's eshop.

With Bonhomme’s help, we were able to create a complete, unique and premium experience for our customers. Always a pleasure to continue working with you!

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• Packaging

  The shield, TAG Heuer's emblem, is highlighted in the center of the black-clad box as well as on the formal aspect of the box. The mix of high-end materials creates subtle tactiles nuances and when the box is opened, the contrast between the packaging's black exterior and red interior strikes a great first impression. The box's interior is adjustable to any order.

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• Stationery

  The brand's experience has been thought through and through, even for the stationery. Going with the box, an elegant red envelope contains the stationery. It uses the box's opening system and TAG Heuer's global identity.

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• Design
• Creative Direction
• Art Direction
• Photographie
• Set Design
• Project managment