Branding - Content
Surrounded by a pool of talent, Ness relies on Bonhomme to work from scratch on its graphic charter. The studio delivers all graphical assets, from the logotype to the brand identity codes.
BONHOMME’s expertise in branding made it the perfect partner to create an elegant and poetic universe for Ness. Their ideas and flair gave Ness the strength it needed to reach out to our first clients. Eternally grateful for their vision.
Ness designs for its clients audiovisual works enabling their creativity, exposure rate and performance. In order to embody this brand positioning, Bonhomme adds an "underscore" to the logotype, allowing to insert adjectives that define the brands' ambitions: creative-ness, brave-ness, great-ness...
In order to replicate Ness brand positioning inside its graphic charter, we conceive visual codes inspired by architecture magazines from the Fifties. Lines give structure to the communication supports that are animated by soft colors. They are strengthened by a modern typography borrowing its codes from the international style.
Bonhomme produces a tailor-made video signature for Ness to be placed on its social media publications. We animate Ness graphic charter elements through motion design.