For the launch of its new product, Nescens called on Bonhomme to create a strong brand universe that can highlight the characteristics of the range. Specializing in cosmeceutical products, the brand targets a luxury clientele accustomed to simple, uncluttered codes.
Prior to the shoot, we prepare a storyboard in the form of illustrations to validate intentions and angles of view.
We create several visuals to present the range, within a universe that takes up the brand's codes. We illustrate the product's 360° protection with circular shapes, representing the shield against external aggression. Playing with materials adds relief and affirms the representation of optimal, reassuring protection.
This short video sequence has been specifically created for social networks to arouse the interest of social media users, thanks to a traveling effect that reveals the products as they appear.
Nescens products are distinguished by a very white brand universe. We therefore work particularly hard on lighting to bring out the packaging and the texture of the range's lids.
The various products are presented in a very simple, almost naïve approach, enhanced by a discreet play on shapes and colors.