Nescens

Bonhomme

Content

For the launch of its new product, Nescens called on Bonhomme to create a strong brand universe that can highlight the characteristics of the range. Specializing in cosmeceutical products, the brand targets a luxury clientele accustomed to simple, uncluttered codes.

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• CONCEPTION

  Prior to the shoot, we prepare a storyboard in the form of illustrations to validate intentions and angles of view.

• CONTENT

  We create several visuals to present the range, within a universe that takes up the brand's codes. We illustrate the product's 360° protection with circular shapes, representing the shield against external aggression. Playing with materials adds relief and affirms the representation of optimal, reassuring protection.

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• FILM

  This short video sequence has been specifically created for social networks to arouse the interest of social media users, thanks to a traveling effect that reveals the products as they appear.

• VISUAL RANGE

  Nescens products are distinguished by a very white brand universe. We therefore work particularly hard on lighting to bring out the packaging and the texture of the range's lids.

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• SOCIAL MEDIA

  The various products are presented in a very simple, almost naïve approach, enhanced by a discreet play on shapes and colors.

• Conception
• Creative Direction
• Art Direction
• Photography
• Set design
• Project management