Branding - Digital
Created by the PR Agency Majorelle, Lucy is a community influence analysis software on Twitter. Bonhomme contributes to the development of the tool by working on the identity and design of its interface.
Alluding to the first fossil that revolutionized our perception of the origin of human-beings, Lucy inherits from a strong identity mixed with a digital aspect. The typography finds its balance between a technical and a premium representation in order to assert stability and reliability.Designed from symbols and association of ideas, the pictogram confirms the codes inherited from the big data and informatics.
Destined to get regular updates as the software improves, it was important to think the interface with distinct and modular components (like buttons, graphics, interactions, ...). The atomic design approach is replicated on every page.
In addition to the scalable challenges, the interface for Lucy also created data representation challenges. We needed to design a agreeable, easy-to-read and ergonomic interface. Through a functional use of colors and a schematic representation of data, we obtained a visual result both user-friendly and modern.