Le Cèdre Rouge

Bonhomme

Branding - Digital

How do you redefine an iconic brand while preserving its heritage? Le Cèdre Rouge, with its long experience in the home furnishings sector since its creation in 1985, entrusted Bonhomme studio with the creation of its new brand identity as part of a global strategic redesign. This transformation aims to modernize the brand's image, which has become less legible overtime, and to redefine its market positioning.

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• Brand platform

  Working closely with Le Cèdre Rouge's management team, Bonhomme conducted an in-depth strategic review through a series of interviews and workshops. Refocusing on the values of high standards and integrity, the new brand platform redefines the main pillars of Le Cèdre Rouge, its challenges, its positioning and its raison d'être, providing a common foundation for the new identity to be used on all communication channels.

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• Visual identity

  The new graphic charter adopts an elegant style, reflecting the cutting-edge selection offered by Cèdre Rouge. The logotype has been revisited, incorporating a classic monogram that recalls the brand's heritage while symbolizing its renewal towards a more upmarket positioning. It also introduces a new central element: a diamond shape, symbolizing the balance between two worlds, in this case inside and outside. The old colors give way to a new palette inspired by the brand's early communications, shades of green reflecting its historic expertise in outdoor furnishings.

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• Digital

  Another highlight of the redesign is the modernization of the Cèdre Rouge website. Designed to meet the expectations of consumers in the sector, it offers intuitive navigation and puts emphasis on partner brands while preserving Cèdre Rouge's own identity. Drawing on its experience in designing high-performance e-commerce sites, Bonhomme proposed a clear, elegant interface based on the industry's best practices.

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• Results

  From the stores to the website, from the bags to the stationery, this transformation marks a return to basics for Le Cèdre Rouge, which, by drawing on its original DNA to reconnect with what made it unique, is reclaiming its place as a key player in the home furnishings sector.

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• Branding
• Brand identity
• UX/UI
• Brand platform
• Iconography