Biver 2024
Bonhomme
Digital
A true veteran of the watchmaking industry, Jean-Claude Biver has never stopped pushing the limits during his fifty-year career, and today passes his passion on to his son, Pierre Biver. To launch its new collection, the House is once again entrusting its online presence to Bonhomme with a showcase site that highlights its exceptional timepieces.
https://jcbiver.com/An excellent team at all levels, from project design to delivery. It's not always easy to capture the rough edges of a brand, but Bonhomme does it brilliantly.
Showcase website
Like Maison Biver, which wishes to embody perfection in the smallest details, the Parisian studio considers the brand's website to be a showcase of excellence, a powerful and immersive tool. Developed taking into account contemporary standards of accessibility and eco-design, JCBiver.com offers a simple and elegant interface, resolutely timeless.
Art direction
The artistic direction imagined by Bonhomme is part of a complete purification process, borrowing from international style and luxury codes. Like the philosophy of Maison Biver and the importance given to details, each graphic anecdote serves a purpose here, whether to highlight a particular content or create a common thread of identity. The curves of the logo are thus used in the interface elements or as a recurring motif. The combination of black and white solids and the occasional use of large typographies enhance both products and strong messages carried by the brand.
Result
This new collaboration, which definitively strengthens the ties between Bonhomme and Maison Biver, offers the brand a high-performance digital support and an increase in its attractiveness rate. The site thus becomes the Maison's main conversion tool, in particular thanks to its deliberately refined interface which presents the main functionalities in the most strategic locations.
- Ideation
- Creative direction
- Art direction
- UX / UI
- Front-end development
- Back-end development
- Project management