Esprit Cox

Bonhomme

Digital

During the launch of the new Volkswagen Cox range, DDB asked Bonhomme to design a plateform inspired by the social application Tinder, thanks to what users will find the car that fits the best to their personality.

As its habit, Bonhomme has demonstrated sharpness and creativity on #EspritCox. They are certainly effective and passionate.

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• Identity

  We animated the operation's logo designed by Tyrsa. Work frame by frame to translate the handmade aspect of the logo.

• Visual personality test

  Based on the same idea as the famous dating network Tinder, people can say if they like or not a picture.

• Participatory social platform

  Each line of Coccinelle is illustrated by a lifestyle mood-board created and powered by the community on social networks thanks to the #EspritCox hashtag

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• Cross Device

  Fluid interface designed for Mobile, Tablet and Desktop.

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• Desgin
• Creative Direction
• Art Direction
• UX / UI
• Motion Design
• Front-end Development
• Back-end Development
• Project Management