Accent Rouge

Bonhomme

Branding - Digital

A B2B brand dedicated to architectural professionals, Accent Rouge was born of a strategic initiative carried by Bonhomme: to merge several expert interior design entities to create a single, strong and coherent brand, fully integrated into the world of Le Cèdre Rouge group. How to achieve this transformation without losing existing customers, while ensuring effective synergy of services and values?

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• Brand platform

  Finding a common foundation for historically independent brands, while at the same time highlighting the heritage and expertise of each: here lies the main challenge of the brand platform. Interviews with customers and co-construction workshops with the management team enabled a unified vision to emerge around 4 pillars: excellence, commitment, collaboration and passion. It was also within this framework that the studio helped the brand define its new name, Accent Rouge, both anchored in the world of the Cèdre Rouge group and evocative of an assertive aesthetic signature.

• Visual identity

  To give shape to this new entity, Bonhomme designed an elegant, structured visual identity matching with the upscale world of Accent Rouge customers. The typographic, sober and timeless logotype is accompanied by a diamond shape, which has become a strong graphic marker for the group. Every detail of the logotype reflects Accent Rouge's expertise, underlining the richness of its offering. The chromatic palette, with its shades of dark green and the use of the iconic red as an accent, also echoes the heritage of Le Cèdre Rouge. Finally, the studio devised a graphic language featuring the different expertises, conveying the brand's singularity and asserting its graphic strength.

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• Digital

  By capitalizing on Le Cèdre Rouge's digital ecosystem, Bonhomme offers a tailor-made design that is functional, flexible and aesthetically pleasing. This ultra-customizable design system optimizes lead times and ensures overall consistency with the group's other brands. The graphic universe developed specifically for Accent Rouge is rigorously applied to all UX/UI templates to guarantee a fluid and efficient user experience while maintaining a strong visual identity.

• Results

  With this redesign, Bonhomme has clarified its positioning and asserted its high-end character, perfectly in line with the expectations of its partners and customers. The new identity facilitates the deployment of its digital presence and accelerates its growth dynamic. Accent Rouge has established itself as a benchmark player in the service of large-scale projects, thanks to a renewed image faithful to its founding values. A strategic and graphic evolution that reinforces its effectiveness in the field and boosts its online performance tenfold.

• Branding
• UX/UI
• Design system
• Strategy